Author Archives: fionasichi

Pecking Order

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For our business proposal assignment our group came up with an enterprising service and product for the post consumer. Basically we are a company that allows you to raise your very own chickens and produce home produced organic eggs.

  • We support a new self-efficient, sustainable lifestyle and aim to supply our customers with the knowledge and tools to take there first steps into this new experience.
  • We offer you the opportunity to hand rear your very own chickens, supplying you with fresh organic eggs, meat or even just the company of a feathered friend.
  • All you need to know and more is provided by us to insure that you gain the full potential out of your investment.

We design our company so that the main route to our services and products is through our website

This website provides all the information needed to buy and use our product;

  • Information about our company and our sustainable values
  • An online shop that allows you to order your incubated egg, new born chicken or any other products needed for your use.
  • A detailed FAQ page that answers all your queries on how to raise the chickens, how to breed the chickens, and even the less attractive questions on how to humanly kill the chicken.
  • There is a news feed that updates customers on whats new and also on our farmer’s market presence. This is an important part of our business as it is our main advertising campaign – we visit the towns of Scotland to promote our company through the local farmer’s markets for a more hands on approach with our customers.
  • There is a contact page that you can apply for a job through, volunteer and donate.

My main input into this project was the design of the website, however i contributed to the research into the services and products that we were to provide.

I made sure that all the groups input was valued and considered when designing the website. We worked as a team to decide what information was needed on the website and what was valued the most.

Together our team worked well together, breaking the work load into equally amounts and meeting up regularly to catch up on our findings. Our group came out as a more activist personality style however I think this worked in our advantage as we were all very ambitious and driven to get the work done.


Grape Jewels

This is another blog dedicated to Dominic Wilcox…

He gave himself the task of ‘Speed Creating’ in  30 days: a design creation everyday. This project allowed him to think fast and think instinctively in order to produce even more creativity throw the quick designs.

Day 21 was the day of the grapes. I just though the delicate treatment and attention to detail with this creation was perfect for the object and context of the grape. He wanted to ‘dress’ the grape in order for the eating of the grape to be significant (almost like the image of a servant pealing a grape for a queen). In his words “Grapes are little juicy jewels to me and I wanted to treat them as something deserving of special attention.”   

So his following creations consisted of the grapes being wrapped or coated in order for the task of eating the grape to be momentous in a sense. To revile the grape it must be carefully unwrapped or peeled.

Situationists Dérive

Continuing from the previous post, one of techniques in analysing our forgotten spaces involves Situationist  Dérive. I came across an interesting blog with a lot of information and examples of designers and architectures exploring a different take on documenting the experience of place. 

Within this blog I discovered Frank Dresme, he created a fantastic range of images that embraced a different way of navigating the city of Amsterdam. This project was called Project 360 degrees, brought on by his dislike for the trying maps of the city. He created a collage-like image involving all the aspects of his experience through this journey he took, taking into account the environment that caused this experience.

I find Dresme’s work fascinating and will eventually attempt this style of analysis for my final site.

Procrastination leads to success!!

It’s amazing how I manage to find my most useful inspiration and research purely through sheer procrastination!…

Currently our project has been encouraging us to revisit our artist within! We have become stiff with our computer imagery and boring old CAD drawings and it doesn’t give us much uniqueness to stand out from each other once we emerge from the safe perimeters of ART SCHOOL!

We have to visit forgotten spaces in and around Dundee and sketch/mix media/ record in any way possible the site and its surroundings, its experience and influence on the adjacent areas basically an experimental site analysis.

This task is to help us find our uniqueness our style, however that doesn’t mean not to check out other designer’ styles…like William Blake says,

“The difference between a bad artist and a good one is; the bad artist seems to copy a big deal. The good one really does copy a great deal.”

So lunch break came and browsing began and I came across two designers in the Icon magazine online who both showed immense passion in sketchbook as a major part of the design process. First off is a quirky designer Dominic Wilcox who’s “Forgotten Sketchbook” explores unlikely and peculiar design concepts that basically put a smile on our faces. His style is simple but confident and his drawings show the potential of his designs and concepts. (First 6 are Wilcox)

The next designer i found was Aitor Throup who graduated from RCA and is a menswear clothes designer. I found his sketches for his concepts and designs were original and energetic capturing the function and style of the clothes line. His collection When Football Hooligans Become Hindu Gods particularly interested me as his sketches are amazing as with the concept behind them. (Last 6 are Throup’s)

Group personalities

Groups work together best when there is a mixture of different personalities within the make up of the team. We need the activists to involve themselves completely within the current projects, to be the ones who take the first step and be the centre of the activities; the reflectors are needed to allow observation within the group and think about consequences before the action. Then there are the theorists, the logical thinkers of the group, they ask the rational questions in order to analyse the situation; finally we have the pragmatists, they visualise the groups ideas in practise, to the point and eager to act quickly to make ideas real.    

All these personality balance out the operations of a group, they compliment each other for the success of the team, however in practice we may not always get a balanced group and if so, as a group, we must learn to create the balance ourselves.

I initially read they learning style survey and the 4 results I might get; Activist, Reflector, Theorist and Pragmatists. I thought at first that the Reflector profile may be most relevant to me however i could see elements of each profile in my personality. When I took the test it reveled that an activist was most dominant in my learning style with reflector being only moderate.

I can perhaps see the connections with each of the profiles and feel that I have become more of an activist through university. I feel that the group projects have brought out that side of me more although I still feel that many aspects of the reflector in me still show through.

When I thought about my group and their learning styles I initially thought there would be a spread of personalities as I thought our group worked well together, perhaps though leaning more to the activist score. Our group results appeared to be very high on the activist scale however each member had an alternative style that was close behind, this could work to our advantage for our group dynamics. In order for us to tone down the dominant activist style we can take it on ourselves to become more like our alternative learning style.  

Other things that our group should do to improve a balance of styles in our team are to;

  • Reflect more about our projects, think first react after.
  • Ask ourselves the questions that we may never have thought relevant before, “Does this seem coherent?”, “Will this work?”
  • We shouldn’t force out the activist with in us but instead introduce new and alternative approaches to the team meeting; write down an agenda for the meeting in order to work in a step by step manner
  • Ask ourselves to put our ideas into practise, bring out disciplines into question more often.
  • Become more aware of the past and present and not just the current issues; understand the process of planning ahead

I think that this method of breaking the group into components seems appropriate to help us understand the working of the team. Recognizing our strengths and weaknesses within the group will allow us to improve our skills on projects we do together, also it will improve our communication skills as we will recognize the type of people we are dealing with in order to take into consideration people’s opinions and feelings.

Sensorium … GIDE 2010/11

We are currently taking part in an international project that involves 7 different countries and will be hosted in Germany, Magdeburg. GIDE offers a broader view of our discipline in order for us to experience different techniques methods and design approaches.

Our brief was to design an exhibition in the DSA in Dundee that fitted with the theme of fabrication. We researched exhibition design and fabrication and were led onto illusions and the tricking of the sense. Influenced by the Orange Imaginarium exhibition which was a very sensual experience we decided to take the subject of senses and develop it into an exhibition.

Our main message of the exhibition is to express to the users how our sense build up to either confirm or confuse reality. The journey is taken through first through a room with 5 areas each concerning the 5 senses, vision, hearing, touch, taste and smell. The size of each area is determined by the level of usage of that sense. (Vision is the whole room). When you experience the first sense you look through a peep hole and see the room as a whole, it seems empty but really there is an anamorphic illusion that causes the background to blend in with the foreground. As you then walk about this part of the exhibition you realise that there is more to the room.

Each sense is behind a wall and the touch wall is simply a large fur wall, it is to show the viewer that even though you may be in an exhibition the urge to touch and feel a texture so obvious is very hard to resist.

The hearing area is a representation of a forest to play with the concept, If a tree falls in the woods and no one is there to hear is does it make a sound? The tree like forms allow you to interact with the exhibition by standing under them or putting your hand through them, it is only when the presence of the user is there that they will hear the sounds of the exhibition. This makes the user question the perception of the sense leaving them to think about how they perceive reality.

The smell area represents the memory of smell. It is the strongest sense to produce memories and each person has a different smell memory. There is a physical timeline attached to this wall each stage represented by a box that contains a visual and a slight sent of a memory. The memory itself is left up to the user to determine as I said each person has a different smell memory.

The taste area plays on the idea of a matter of taste it quite simply shows a mac book in a cake dish made out of chocolate! It is to show the different connotations of the sense of taste and how people may perceive that.

Final RSA Modern Age

Working til 7am…. hope it paid off!