Monthly Archives: October 2009

The Stickiness Factor and IED


Assignment 2

Brainstorming session…

This allowed myself and the group to discuss and share ideas and theories on the chapters context and relationship to Design, more importantly Interior design. I found that the discussion allowed us all to explore different ideas and sections of the book that perhaps we didn’t feel were relevant but now do. It was interesting seeing how the two subjects interlinked and putting the book theories to practise.

Individual research…

I found the most interesting connections between the two subjects to mainly be how you or your business can be made “sticky”. Through advertisement, research and networking Interior designers and, or their businesses can be sticky, but remembering that if its a bad design it won’t be sticky, it’s got to be wanted and needed! Stickiness can be reached on an advertising and social networking level; I found that logos, brands and networking sites have a lot of potential to help businesses become sticky. If research is done on what’s sticky and what’s not, designers can take advantage of the results and become contagious.


Bad Designers?


Are biologist or environmentalists better designers than we students at DOJ? Are they more visually literate than designers “think” they are? Are those that solve world problems, research into cancer cures or try to make the environment greener, the real creative people of our society?

If we designers learn more about the world we live in design can become more than just a “nice” thing to look at – it can become innovative! Working with “non-designers” can widen our knowledge of the world and what people really need. A chair that’s designer decided sleek and stylish are what the modern world needs did not think of the whole picture. Ok maybe one day it will be viewed through a glass case in a museum for its “chic” design but is that the real purpose of a chair – to be looked at? No. What about those who have been injured or those with mobile difficulty will they find the need for a hard plastic chair that’s purpose is to simply look pretty?

I’m not trying to say that design shouldn’t look good but instead it should be brought together with purpose to start to change the world. We have been placed in a great situation to bring together elements of design and innovation, we can think bigger and start to be truly creative. Designs can be more simple than you think to solve problems, remember we are not the scientists of today but that doesn’t stop us working with them and bringing our creativity together with theirs.

The Tipping Point


Assignment 1

I’ve recently read a book called the ‘Tipping Point’ by Malcom Gladwell; it takes you through the moments that cause the ‘tipping point’; epidemics that at one point cross a line and spread rapidly into our lives.
He details every aspect of this idea thoroughly and repeatedly to reinforce the points he makes, I found this very useful as you begin to understand it more and more as the book progresses. I found myself getting so into it that I too was making everyday situations compare to the ‘tipping point’. The subject made you think, thus teaching you the fundamentals to then continue to learn.

The Stickiness Factor is one of the three rules of epidemics and part of the book which I found most interesting. I think it was the subjects and examples Galdwell used; Sesame Street – I could relate to it, understand the concept so much more just because it was put into a language I once new. Basing the stickiness factor on kids TV programmes(Blue’s Clue’s, Sesame Street), for me, helped learning about the subject easier as I remembered the show and could put his reaserch into practise.
Not only did this chapter explain the stickiness factor, but it brought in elements of human behaviour into it which are so relevant to figuring out the stickiness of a product, advertisement or TV show.

The Mind map exercise broke down the book and also helped you memorise its context much more as you went over it in your head just to complete the map. Completed it also stands for future study notes and a starting point to begin looking into ‘The Tipping Point’ in so much more detail.