Monthly Archives: September 2009

Visual Communication


Familiarity is easier to accept.

When designing something do you automatically think it’s got to be new, exciting and never done before? Will this idea always produce a great design or will creating something so new be too unpredictable for what the world is used to?
Redundancy is the key to communicate clearly; a higher degree of redundancy is easier to understand. We are used to a traffic signal at red to mean STOP. If a new law was introduced that changed this colour to purple would the world find it easy to understand or would it cause an extreme increase in accidents?
If new design is introduced it must have a familiar degree of redundancy for it to be a good design. Most new design are entropic, these messages don’t travel very well and tend to close the channel of communication until we get used to them. Modern art was entropic and still can be, when it was first introduced no one really understood it, but now there are modern art museums everywhere – the world seems to ‘get it’ now.

A lot of designs are produced to create a meaning, an advertisement, but technically mean nothing at all. It is what the viewer, user or reader interprets the message as. Red is the colour of love, passion, hate, danger, warning, death; or does is simple mean nothing – it is just a colour. We simply associate red with love and love with a rose because it’s what we know; when all a rose is, is a flower. Connotations of the design are what makes it appealing; how the design does this is all down to its context. The meaning is created by the receiver not the sender.



Made a mini website over the summer of my 1st year work check it out;

First Blog

#1 .

Fiona here. First blog – many more to come (hopefully). Just editing my profile, clearly not finished.
If you’ve read the small amount I’ve managed to write you’ll know that i’m a 2nd year in IED; currently doing a project on Juteopolis, city of Jute! It’s an exhibition design project, get to work in a group this year which is different but great to bounce ideas around. Working with clients this time, alot more realistic which I’m liking; Brian from Verdent Works and Louise a designer.
Got design studies aswell this year which is NOT learning about famous old painters, liking that idea, plus we’ve to bring a packet of opal fruits (starburst) in next lecture, hmmmm?

Reading the Tipping Point by Malcolm Gladwell right now so my next post will probably be based on that!